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Phobia Ciders

Package Design | Brand Identity


Phobia Ciders is a brand of hard ciders that play off of real and unique human fears. Each flavor features illustrations of each phobia within a grave-like shape and color ways that represent each unique flavor. The carrier box combines the color ways and illustrations of each flavor to create a phobia-filled sampler pack.
From The Dieline:
“Being afraid never looked so good. The simple design system of Phobia Ciders allows each can to have it's own distinct feel, and fear. The illustrations are able to take center-stage for each on each can, and provide a true cool factor that will entice beer aficionados to come over to the cider side. The cotton-candy colors that compliment the designs vivid reds and stark whites make this a design system that will keep you up at night.”
︎︎︎See the post on The Dieline here.
Also featured on The Dieline in
︎︎︎“Our Fav RTD Cocktail Cans”