Skotch Kooler

Social Media Strategy | Illustration | Digital Photography

At Hunt Adkins, I was lucky to work with Skotch Kooler, a brand of modernized vintage outdoor accessories that seek to elevate everyday gatherings and celebrations. My job was to execute the visual direction of the brand, by appealing to young adult consumers through the playful yet sophisticated Skotch brand. I illustrated, animated, concepted photoshoots, concepted social media campaigns, photographed, and established the visual direction for photography for the brand.